Legal

Privacy Policy

Effective Date: April 2026

Ashley Dorielle ("we," "us," or "our") operates the website ashleydorielle.com and provides 1:1 online fitness coaching services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our coaching services.

By using our website or services, you consent to the data practices described in this policy. If you do not agree, please discontinue use of our website and services.

1. Information We Collect

We may collect the following types of information:

Personal identification information: Name, email address, phone number, date of birth, and social media handles provided through our coaching application form.
Health and fitness information: Fitness goals, training history, competition history, body measurements, progress photos, dietary information, and relevant medical conditions you voluntarily share for coaching purposes.
Communication data: Messages, check-in responses, and other communications exchanged during the coaching relationship.
Payment information: Billing details processed through our third-party payment processor. We do not store your full credit card number on our servers.
Website usage data: IP address, browser type, device information, pages visited, time spent on pages, and referring URLs collected automatically through cookies and analytics tools.

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide and personalize our 1:1 coaching services, including training programs, nutrition guidance, posing coaching, and weekly check-ins.
To communicate with you about your coaching program, progress, and account.
To process payments and manage your coaching subscription.
To improve our website, services, and client experience.
To respond to inquiries and application submissions.
To send service-related communications (not marketing, unless you opt in).
To comply with legal obligations.

3. Third-Party Services

We may share your information with the following categories of third-party service providers who assist in operating our business:

Payment processors: To securely process coaching payments. These providers have their own privacy policies governing your payment data.
Email and communication tools: To manage client communications, check-ins, and service-related messages.
Website hosting: Our website is hosted on Vercel. Vercel may collect standard server logs including IP addresses.
Analytics services: To understand how visitors interact with our website and improve the user experience.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Cookies and Analytics

Our website may use cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small data files stored on your device. You can control cookie settings through your browser preferences. Disabling cookies may affect some website functionality.

We may use analytics tools such as Google Analytics to collect anonymized data about website traffic and usage patterns. This information helps us understand how visitors engage with our site and improve our content and services.

5. Data Retention

We retain your personal information for as long as necessary to provide our coaching services and fulfill the purposes described in this policy. After the coaching relationship ends, we may retain certain information for a reasonable period to comply with legal obligations, resolve disputes, and enforce our agreements.

Progress photos and health-related data submitted during coaching will be retained for the duration of the coaching engagement and deleted upon request after the coaching relationship concludes.

6. Data Deletion

You may request deletion of your personal data at any time by contacting us at hello@ashleydorielle.com. We will process your request within 30 days, subject to any legal obligations that require us to retain certain records.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

The right to access the personal information we hold about you.
The right to request correction of inaccurate or incomplete data.
The right to request deletion of your personal data.
The right to withdraw consent where processing is based on consent.
The right to data portability (receiving your data in a structured format).
The right to opt out of marketing communications at any time.

To exercise any of these rights, please contact us using the information provided below.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You may request that we delete your personal information, subject to certain legal exceptions.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
No Sale of Personal Information: We do not sell personal information as defined under the CCPA.

To submit a CCPA request, please email hello@ashleydorielle.com with the subject line "CCPA Request." We will verify your identity before processing the request and respond within 45 days.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a child under 18, we will take steps to delete that information promptly.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be reflected by an updated effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Ashley Dorielle
Email: hello@ashleydorielle.com
Website: ashleydorielle.com